About Us

Knotty Tales is an online platform where we celebrate the magic of human creativity in design. Anchored by Gauri Pradhan and Pallavee Duggall, we envision to spread the spirit of reinvention through global style trends. Our inspirationlies in the independent, talented and multifaceted women we’re proud to call our clients. Our foolproof recipe has always been, and will continue to be, a smidgen of sophistication, a dash of daily inspiration and heaps of happy vibes.


We’re creating a revolution to democratize style, and bring together the best elements of the multidimensional fashion world to an accessible high street platform.


In a bewildering world of limitless options, we’ve engaged in extensive ideation to create the looks that best represent our client base, and made an effort to engage with and juxtapose the local spirit of style with the global one, to provide a refreshing mixture of both comfortable familiarity and cutting edge discoveries inspired by the futuristic runways of fashion weeks. Delve deep into the Knotty Tales experience, we promise you, there’ something for everyone.